AshNero

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About AshNero

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So far AshNero has created 59 blog entries.

The Five Key Sales Factors Every Author Needs to Have in Order to Make Their Book a Success on Amazon

The Five Key Sales Factors Every Author Needs to Have in Order to Make Their Book a Success on Amazon   Introduction: Like many authors who self-publish a book, you are faced with the same realization after you publish your book... At first you hopeful that everything would go well and sell. Then there are NO sales, NO reviews, low rankings and so on. And every day you feel more and more depressed and disillusioned about the self-publishing career you were supposed to have. [...]
By AshNero| 2018-05-09T00:27:58+00:00 May 22nd, 2018|Categories: Self-Help Author Marketing|

What the Top Authors Say About Writing a Book Description For Your Book

What the Top Authors Say About Writing a Book Description For Your Book   1. How To Write A Book Description That Sells This is a great article by Tucker Max. In it he cautions us not to compare our books to others After the title and the cover, the most important marketing material for your book is the description. The book description goes on the back cover (for paperbacks) or the inside flap copy (for hard copies) and right below the price (on Amazon). It’s crucial that this s [...]
By AshNero| 2018-05-08T20:41:51+00:00 May 15th, 2018|Categories: Self-Help Author Marketing|

Stop Building Your Brand and Start Building Your Audience

Stop Building Your Brand and Start Building Your Audience I recently was talking to a speaker/author who had recently written one book. Before creating an audience of people that wanted her services, she already had t-shirts, mugs and other chotskies with her name and logo on them. She was trying to brand herself like Coca-Cola. This is not a good approach, and it’s very, very hard to do. Even Oprah wasn’t Oprah before she was Oprah Winfrey on the local news. You need to walk [...]
By AshNero| 2018-05-08T17:33:43+00:00 May 8th, 2018|Categories: Marketing 101|Tags: branding|

The Secret to Selling More Books on Amazon Comes Down to These Super 7 Persuasion Strategies

The Secret to Selling More Books on Amazon Comes Down to These Super 7 Persuasion Strategies Here are 7 Super Persuasive Quick Strategies you can implement right so you can start selling more books on Amazon.   Introduction: The problem with most authors is that they think about only one thing: Selling their book. They don’t care who buys it. When this is the attitude, you will sell less. The strategies used by many authors to sell more books are just tricks to fluff up your [...]
By AshNero| 2018-05-08T16:09:44+00:00 April 30th, 2018|Categories: blog, Self-Help Author Marketing|

Answering Your Buyer’s Top 5 Objections is the Fastest Way to Getting People to BUY Your Books!

Answering Your Buyer’s Top 5 Objections is the Fastest Way to Getting People to BUY Your Books! In any buying or selling transaction (depending on what side you’re on) there is a struggle in the mind. You heart (the emotions) want something but your mind (your logic) tells you to slow down. And the way your logical mind does this is by coming up with objections to buying. In this post we are going to talk about objections to buying your book on Amazon. Even though your book on Amazon [...]
By AshNero| 2018-05-01T19:06:02+00:00 April 28th, 2018|Categories: Sales Copy Strategies, Self-Help Author Marketing|

The Ultimate Guide to Selling Your Book on Amazon

The Ultimate Guide to Selling Your Book on Amazon: How to Use This “Rarely Used” Strategy to Blow Past Your Competition The cornerstone of any sales transaction is to get people deeply interested in your product BEFORE they open their wallets. Otherwise, you’re just competing on price. Unless you are world famous like Tony Robbins, Stephen Covey and Tim Ferriss, you would have a tough time beating your competition without having a strong book description. Before you turn away and s [...]
By AshNero| 2018-04-27T12:39:07+00:00 April 11th, 2018|Categories: Marketing 101, Sales Copy Strategies, Self-Help Author Marketing|

5 Examples of Amazon Book Headlines and Why They Work

5 Examples of Amazon Book Headlines and Why They Work   In this section, I will examine 5 very good headlines from top selling books that I found on Amazon. Let’s take a look: Ex. 1 If you want to build muscle, lose fat, and look great as quickly as possible without steroids, good genetics, or wasting ridiculous amounts of time in the gym and money on supplements...then you want to read this book. (Technically, this isn’t the true headline at this time. But let’s examine this [...]
By AshNero| 2018-04-12T14:15:33+00:00 April 4th, 2018|Categories: blog, Marketing 101|

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brand

Why Small Business Should Be More Like Shark Tank Contestants and Less Like the Big Brands I’ve watched a number pitches on Shark Tank (the TV show) to see the similarities of what we see on that show and how poorly most small businesses advertise their products and services. If small businesses paid a little more attention to the pitches on Shark Tank and less time watching Super Bowl commercials, their advertising and marketing would go a lot further. Most small businesses (and big br [...]
By AshNero| 2018-05-08T16:20:11+00:00 February 27th, 2018|Categories: Marketing 101|

Blogging: An Essential Part Of A Successful Business

Blogging: An Essential Part Of A Successful Business There has been an ongoing debate whether blogging is still relevant today in the age of social media marketing. We’re here to say that it doesn’t matter if you’re a small business or a multinational company, having a blog is an important part of your online content marketing strategy. There are plenty of reasons for this - like the fact that you can use a free blogging platform like WordPress for the awesome blogs - but today we are [...]
By AshNero| 2018-02-23T15:38:00+00:00 February 22nd, 2018|Categories: Marketing 101|

Why I Recently Paid $47 For a 37 Page eBook

I recently paid $47 for a 37 page eBook. And you know what? It was worth it. Why? Because it solved my most immediate problem. And that’s the trick of being successful in selling your products—whether it’s in print or interactive. You need to solve an immediate and pressing problem. Before I go into how you can do this, I will tell you the quick story that led me to buy a 37 page eBook for $47. I run ads on Facebook and I was having trouble complying with their Adve [...]
By AshNero| 2018-01-31T16:53:49+00:00 January 31st, 2018|Categories: Marketing 101, Self-Help Author Marketing|Tags: information products, self-help author marketing|