Sales Copy Strategies

/Sales Copy Strategies

Answering Your Buyer’s Top 5 Objections is the Fastest Way to Getting People to BUY Your Books!

Answering Your Buyer’s Top 5 Objections is the Fastest Way to Getting People to BUY Your Books! In any buying or selling transaction (depending on what side you’re on) there is a struggle in the mind. You heart (the emotions) want something but your mind (your logic) tells you to slow down. And the way your logical mind does this is by coming up with objections to buying. In this post we are going to talk about objections to buying your book on Amazon. Even though your book on Amazon [...]
By AshNero| 2018-05-01T19:06:02+00:00 April 28th, 2018|Categories: Sales Copy Strategies, Self-Help Author Marketing|

The Ultimate Guide to Selling Your Book on Amazon

The Ultimate Guide to Selling Your Book on Amazon: How to Use This “Rarely Used” Strategy to Blow Past Your Competition The cornerstone of any sales transaction is to get people deeply interested in your product BEFORE they open their wallets. Otherwise, you’re just competing on price. Unless you are world famous like Tony Robbins, Stephen Covey and Tim Ferriss, you would have a tough time beating your competition without having a strong book description. Before you turn away and s [...]
By AshNero| 2018-04-27T12:39:07+00:00 April 11th, 2018|Categories: Marketing 101, Sales Copy Strategies, Self-Help Author Marketing|

Why I Do What I Do Part 1

Why I Do What I Do Part 1   This section (Why I Do What I Do) will get back to the meaning of the term “blog.” For those who don’t know, the word “blog” is a derivative of the word “weblog” as in “web” + “log.”  And the word “log” as defined in Oxford’s dictionary means an accounting of what happened as in a ship’ s log or a pilot’s log. Star Trek fans have heard of the ”captain’s log” as reported by Captain Kirk, or the “ship’s log” as re [...]
By AshNero| 2017-12-27T06:53:34+00:00 December 4th, 2017|Categories: Sales Copy Strategies|

7 Myths About Creating and Selling Information Products

7 Myths About Creating and Selling Information Products   Myth #1: Nobody buys this stuff. It’s all about eBooks It’s true that if you only sell an eBook on your website, very few people will pay a high price for it. At one time (let’s say ten years ago) that may have been the case, but thanks to Amazon and Kindle, those days are over. However, if you package your information product in a way that has a high-perceived value AND you sell it using the right system, people will gla [...]
By AshNero| 2017-12-27T06:50:37+00:00 November 28th, 2017|Categories: Marketing 101, Sales Copy Strategies|

Seven Take-Aways from AWAI 2017 Boot Camp

Seven Take-Aways from AWAI 2017 Boot Camp I recently attended a conference for direct response copywriters in Delray Beach, Florida. There was about five hundred people there  (or at least that’s what they tell me). Trip-wires: Trip-wire. Offer something where you may take a loss just to get them on your list or create an account with you. As an example, Perry Belcher of Digital Marketer said people would look at your price on your website and then go to Amazon to see if it is av [...]
By AshNero| 2017-12-27T06:34:03+00:00 October 29th, 2017|Categories: Sales Copy Strategies|

13 Great Reasons Why You Should Embrace Long Copy in Your Sales Letters

13 Surprising Reasons Why You Should Embrace Long Copy in Your Sales Letters   Whether you’re writing a book description for your book on Amazon, or you’re writing advertising copy for your new product to be sold everywhere, you should embrace long copy and not be afraid that no one will read it. Here are 13 pieces of evidence that long copy still works in our instant video era:   1) Blogs are a popular form of long copy If there is one proof out there that should convi [...]
By AshNero| 2018-02-09T20:26:30+00:00 September 26th, 2017|Categories: Sales Copy Strategies|Tags: copywriting|

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…

Why You’ll Never Make Money With Your Self-Help Book Unless You Do This…   If you look at the statistics, it’s amazingly clear that you won’t make money with your self-help book. There are more and more books being published every year, and seemingly less and less readers. With books being sold at 99 cents or given away for free, your profit margins are next to zero. How do you compete with other self-help authors who are giving away their book for free or are selling their b [...]
By AshNero| 2017-12-27T06:21:01+00:00 September 20th, 2017|Categories: Sales Copy Strategies, Self-Help Author Marketing|

“First Class” is the highest compliment you can bestow upon someone

“First Class” is the highest compliment you can bestow upon someone Next time you give a testimonial, think twice about saying “excellent” or “great.” These are vague… and run neck and neck with one another. But nothing exceeds “first class.” It’s visual. Making things visual will have more impact in the mind of the reader. When I say “First Class” you probably have a mental image of the first class section of an airplane—and being served champagne. Words like “ex [...]
By AshNero| 2017-12-27T06:19:19+00:00 September 18th, 2017|Categories: Sales Copy Strategies|Tags: copywriting|

How to Get Mastery of Your Publishing Career

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By AshNero| 2017-12-27T06:17:12+00:00 September 17th, 2017|Categories: Sales Copy Strategies, Why I Do What I Do|

Ten Great Book Description Headlines and Why They Work

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By AshNero| 2018-04-10T13:49:57+00:00 August 3rd, 2017|Categories: Sales Copy Strategies|